Digital rewards continue to evolve, and companies are moving away from one-size-fits-all gift cards toward flexible, recipient-first options. That is exactly where Toasty’s Choose Your Own Gift Card comes in. It gives each recipient the freedom to select the brands they actually want, while keeping the admin experience simple, scalable, and fully customizable.
In this guide, we will walk you through everything you can do with Choose Your Own Gift Card solutions, and how it transforms the way companies send rewards to employees, customers, participants, and partners.
1. Customize the Email Experience
Every great gifting moment begins with the email your recipient opens. With Toasty, you can completely personalize the email template to reflect your brand and create a memorable experience.
Instead of sending generic reward messages, you can:
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Upload your company logo
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Adjust button and border colors
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Add a personalized greeting or incentive message
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Tailor the subject line and preview text
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Add branded images or campaign graphics
Whether you are sending birthday rewards, sales incentives, or thank-you messages, the email becomes an extension of your brand rather than a plain transactional notice.
Key benefits:
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Personalize every detail of the reward email
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Choose from pre-made templates or build your own
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Make your design consistent with your brand identity
2. Give Recipients a Curated Selection of Gift Cards
The power of a choose-your-own model is flexibility. Instead of deciding which brand each person might like, Toasty lets you offer a curated selection of top brands.
Your recipients can choose from a wide range of options across categories like:
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Retail and fashion
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Entertainment
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Home goods
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Sports and gaming
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Lifestyle and wellness
You can offer the full catalog (200+ US brands and global options) or narrow the selection to match your company culture, employee demographics, or campaign theme.
Key benefits:
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Offer a handpicked list of relevant brands
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Align the catalog with your values or target audience
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Maximize satisfaction by letting each person choose what they actually want
3. Deliver a Seamless Redemption Experience
The redemption process is simple and intuitive. Recipients do not need to create accounts or download anything. They simply open the email, click Redeem, and pick their gift card.
You can also customize the redemption page with:
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Your company logo
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Personalized messaging
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Branded color accents
This reinforces your brand during every step of the reward experience.
Key benefits:
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No account creation needed
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Mobile friendly and easy to navigate
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A clean, branded experience from email to redemption
4. Nearly Unlimited Options Worldwide
Toasty’s catalog supports global gifting, offering gift cards that work across more than 90 regions and multi-store options that recipients can split across multiple brands.
Global catalog examples include:
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Amazon
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Apple
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Uber and Uber Eats
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Walmart
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Xbox
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Adidas
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Airbnb
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ASOS
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Foot Locker
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And hundreds more depending on the region
Your recipients can choose what suits their lifestyle, wherever they are.
5. Bulk Orders and International Sending
You can send Choose Your Own Gift Cards to 10 or 10,000 recipients at once. Rewards are delivered instantly via email, and admins can track delivery, redemption, resends, and bounce status through the dashboard.
Key benefits:
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Bulk spreadsheet uploads
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Smart Order automation for birthdays and anniversaries
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International distribution
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Full delivery and redemption visibility
6. Ordering Options: Platform or Automation
Toasty supports different workflows depending on how hands-on or automated you want to be.
Option 1: Use The Web Portal
The dashboard lets you send rewards in just a few clicks.
You can:
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Customize emails
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Personalize designs
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Upload recipients in bulk
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Schedule rewards
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Track redemption
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Manage users and groups
There are no subscription fees, and the only cost is the value of the gift cards (plus a credit card fee if you fund by card).
Option 2: Automate With Zapier
Toasty integrates with thousands of apps via Zapier so you can automate rewards from CRM, HRIS, survey tools, and more.
Examples:
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Celebrate employee birthdays automatically
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Reward survey completions instantly
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Trigger incentives based on sales milestones
Perfect for Any Occasion
The Choose Your Own Gift Card works for:
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Birthdays
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Service anniversaries
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Sales incentives
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Employee recognition
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Holiday gifting
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Customer rewards
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Referral bonuses
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Contest prizes
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Wellness programs
Whether you are thanking a team member or sending gifts during a busy holiday season, Toasty helps you create a personal, branded experience every time.
Frequently Asked Questions
Can I customize the Choose Your Own Gift Card?
Yes. You can fully customize the email and add branded images to personalize the reward experience.
Are there restrictions for creating a custom image?
Yes. Toasty supports JPG or PNG up to 5MB.
What types of gift cards can recipients choose from?
Recipients can select from over 200 US brands and a large global catalog across dozens of categories.
How long does it take for recipients to receive the reward?
Delivery is instant once the order is placed.
Can I send rewards internationally?
Yes. Toasty supports gift cards across more than 90 regions.