In 2025, employee recognition isn’t just a feel-good HR policy—it’s a smart strategy. Companies are increasingly relying on digital gift cards as a modern, scalable, and meaningful way to reward top talent.
Whether you're managing a fully remote team or running in-person events, the best digital gift cards for employee rewards in 2025 offer flexibility, speed, and zero hassle.
Let’s explore why digital gifting is on the rise, what to look for in a gift card, and which cards top the charts this year.
Digital gift cards have rapidly become the top reward option for businesses of all sizes. Here’s why they make so much sense.
Benefits for Employers
Benefits for Employees
Before picking a provider or card type, make sure it meets these essential criteria.
The best gift cards don’t chip away at your budget with hidden fees. Look for:
Want to make a gift memorable? Choose a platform that lets you:
A top-tier gift card works online, in-store, and even internationally. Cards that integrate with mobile wallets like Apple Pay or Google Pay are a huge plus.
Your reward should arrive immediately—especially when time-sensitive.
Choose platforms that offer:
Let’s dive into this year’s leading options for digital employee rewards. Whether you want flexibility, brand recognition, or global usability, this list has you covered.
With the Toasty Choice Card, recipients can select from over 400 brands, including Visa, Amazon, and DoorDash. Businesses love it for:
🟢 Perfect for: Maximum flexibility and high-impact rewards
Accepted virtually everywhere, Visa gift cards remain a fan favorite. With Toasty’s platform, you avoid typical activation and transaction fees.
🟢 Perfect for: Versatile spending and international recipients
Amazon gift cards are the go-to for convenience and selection. Use it for everything from books to electronics.
🟢 Perfect for: Tech teams and remote workers
Everyone needs a coffee break! Starbucks cards offer a cozy touch and are universally appreciated.
🟢 Perfect for: Casual appreciation moments and birthdays
For those in the Apple ecosystem, this card covers apps, music, movies, and hardware.
🟢 Perfect for: Tech-savvy employees and creatives
Employees can use Target cards for clothing, groceries, and home goods.
🟢 Perfect for: All-purpose family-friendly rewards
Another retail giant, Walmart is ideal for everyday essentials and large-scale distribution.
🟢 Perfect for: Corporate-scale recognition programs
Give the gift of food delivery. DoorDash cards let employees order from their favorite restaurants and even groceries.
🟢 Perfect for: Remote teams, virtual events, and lunch-and-learns
Let recipients buy apps, books, and media on Android devices.
🟢 Perfect for: Android users and developers
Give the gift of entertainment. Great for work-from-home morale boosters.
🟢 Perfect for: Relaxation rewards or wellness initiatives
Whether they game or use it for streaming, Xbox cards are fun and engaging.
🟢 Perfect for: Younger employees and gaming fans
Recipients can donate their gift amount to a nonprofit of their choice.
🟢 Perfect for: Values-based recognition and DEI programs
Transport or food, this dual-purpose card is ultra-convenient.
🟢 Perfect for: Urban teams and hybrid employees
Let your employees jam out at work or relax at home.
🟢 Perfect for: Creative teams and music lovers
Encourage travel, rest, and experiences with an Airbnb card.
🟢 Perfect for: Milestone rewards and top-performer bonuses
Why do it manually when Toasty makes it easy? Upload a recipient list, personalize each card, and send in one click.
Want to plan your rewards calendar in advance? Toasty allows scheduling for holidays, anniversaries, or quarterly wins.
Stay in control with reporting dashboards. With Toasty, you can even reclaim unredeemed funds—boosting your ROI.
With Toasty, the answer to each of these is a resounding yes.
Choosing the best digital gift cards for employee rewards in 2025 means thinking beyond the brand. It’s about maximizing value, flexibility, and ease—for both you and your team.
Whether you’re sending to 10 employees or 10,000, digital gift cards are a powerful, modern tool to recognize contributions, celebrate milestones, and build company culture.
Give more. Waste less. Reward smart.
The Toasty Choice Card—recipients pick from 400+ brands, including Visa.
Yes. Digital cards are more secure than physical ones and can be easily resent.
Many (like Visa, Amazon, and Airbnb) offer international compatibility. Check the issuer’s details first.
It depends on the occasion. Most companies send $25–$100 for recognition programs.
Use platforms like Toasty that absorb or waive fees completely.
Yes! With Toasty, you can schedule and automate recurring sends.