Digital rewards continue to evolve, and companies are moving away from one-size-fits-all gift cards toward flexible, recipient-first options. That is exactly where Toasty’s Choose Your Own Gift Card comes in. It gives each recipient the freedom to select the brands they actually want, while keeping the admin experience simple, scalable, and fully customizable.
In this guide, we will walk you through everything you can do with Choose Your Own Gift Card solutions, and how it transforms the way companies send rewards to employees, customers, participants, and partners.
Every great gifting moment begins with the email your recipient opens. With Toasty, you can completely personalize the email template to reflect your brand and create a memorable experience.
Instead of sending generic reward messages, you can:
Upload your company logo
Adjust button and border colors
Add a personalized greeting or incentive message
Tailor the subject line and preview text
Add branded images or campaign graphics
Whether you are sending birthday rewards, sales incentives, or thank-you messages, the email becomes an extension of your brand rather than a plain transactional notice.
Key benefits:
Personalize every detail of the reward email
Choose from pre-made templates or build your own
Make your design consistent with your brand identity
The power of a choose-your-own model is flexibility. Instead of deciding which brand each person might like, Toasty lets you offer a curated selection of top brands.
Your recipients can choose from a wide range of options across categories like:
Retail and fashion
Entertainment
Home goods
Sports and gaming
Lifestyle and wellness
You can offer the full catalog (200+ US brands and global options) or narrow the selection to match your company culture, employee demographics, or campaign theme.
Key benefits:
Offer a handpicked list of relevant brands
Align the catalog with your values or target audience
Maximize satisfaction by letting each person choose what they actually want
The redemption process is simple and intuitive. Recipients do not need to create accounts or download anything. They simply open the email, click Redeem, and pick their gift card.
You can also customize the redemption page with:
Your company logo
Personalized messaging
Branded color accents
This reinforces your brand during every step of the reward experience.
Key benefits:
No account creation needed
Mobile friendly and easy to navigate
A clean, branded experience from email to redemption
Toasty’s catalog supports global gifting, offering gift cards that work across more than 90 regions and multi-store options that recipients can split across multiple brands.
Global catalog examples include:
Amazon
Apple
Uber and Uber Eats
Walmart
Xbox
Adidas
Airbnb
ASOS
Foot Locker
And hundreds more depending on the region
Your recipients can choose what suits their lifestyle, wherever they are.
You can send Choose Your Own Gift Cards to 10 or 10,000 recipients at once. Rewards are delivered instantly via email, and admins can track delivery, redemption, resends, and bounce status through the dashboard.
Key benefits:
Bulk spreadsheet uploads
Smart Order automation for birthdays and anniversaries
International distribution
Full delivery and redemption visibility
Toasty supports different workflows depending on how hands-on or automated you want to be.
The dashboard lets you send rewards in just a few clicks.
You can:
Customize emails
Personalize designs
Upload recipients in bulk
Schedule rewards
Track redemption
Manage users and groups
There are no subscription fees, and the only cost is the value of the gift cards (plus a credit card fee if you fund by card).
Toasty integrates with thousands of apps via Zapier so you can automate rewards from CRM, HRIS, survey tools, and more.
Examples:
Celebrate employee birthdays automatically
Reward survey completions instantly
Trigger incentives based on sales milestones
The Choose Your Own Gift Card works for:
Birthdays
Service anniversaries
Sales incentives
Employee recognition
Holiday gifting
Customer rewards
Referral bonuses
Contest prizes
Wellness programs
Whether you are thanking a team member or sending gifts during a busy holiday season, Toasty helps you create a personal, branded experience every time.
Can I customize the Choose Your Own Gift Card?
Yes. You can fully customize the email and add branded images to personalize the reward experience.
Are there restrictions for creating a custom image?
Yes. Toasty supports JPG or PNG up to 5MB.
What types of gift cards can recipients choose from?
Recipients can select from over 200 US brands and a large global catalog across dozens of categories.
How long does it take for recipients to receive the reward?
Delivery is instant once the order is placed.
Can I send rewards internationally?
Yes. Toasty supports gift cards across more than 90 regions.