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The Ultimate Guide to Corporate Gift Cards in 2025 (Trends, Tips & Best Picks)

Written by Toasty | Aug 11, 2025

Corporate gifting has come a long way from branded pens and generic mugs. In 2025, the go-to choice for companies looking to motivate employees, retain clients, and strengthen partnerships remains the same: corporate gift cards.

Whether you’re rewarding top performers, thanking long-term customers, or celebrating a successful quarter, corporate gift cards offer unmatched flexibility, instant delivery, and universal appeal.

This guide covers the latest trends, benefits, and best picks for corporate gift cards in 2025, plus insider tips for running a high-impact gifting program.

 

 

Why Corporate Gift Cards Remain the #1 Business Gift in 2025

The secret is in their simplicity. Corporate gift cards:

  • Give recipients freedom to choose what they want
  • Deliver instantly, anywhere in the world
  • Fit any budget and occasion
  • Offer measurable ROI through redemption tracking

In a world where workplace flexibility and personalization are top priorities, gift cards are the most practical, scalable, and appreciated reward option.

 

 

The Biggest Corporate Gifting Trends for 2025

The corporate gifting landscape continues to evolve—here’s what’s shaping it this year.

Increased Demand for Digital-First Gifts

With remote and hybrid work models firmly in place, e-gift cards have become the standard. Employees and clients expect instant, email-based delivery that works globally.

Hyper-Personalized Gifting Experiences

Generic rewards are out. Companies now use platforms like Toasty Card to add:

  • Logos and branding
  • Personalized recipient messages
  • Occasion-specific card designs

Sustainable and Zero-Waste Gifting Options
Digital gift cards produce zero packaging waste and reduce carbon footprint, aligning with corporate sustainability goals.

 

 

Benefits of Corporate Gift Cards for Businesses

Instant Delivery and Global Reach

No matter where your employees or clients are, you can deliver rewards instantly—perfect for global teams.

Flexibility and Employee Choice

One gift card can work for dozens (or hundreds) of brands, letting recipients choose what matters to them most.

Easy Tracking and ROI Measurement

With modern gifting platforms, you can track:

  • Who received the card
  • When it was opened
  • Whether it was redeemed

This makes budget allocation and program impact easy to measure.

 

 

Top 10 Corporate Gift Cards for 2025

Here’s our curated list of the most popular and versatile gift cards for business gifting this year:

1. Toasty Choice Card

Multi-brand, global reach, no fees, 90+ countries.

2. Amazon Gift Cards

Perfect for anything from office supplies to personal splurges.

3. Visa/Mastercard Prepaid Cards

Universal acceptance worldwide.

4. Starbucks Gift Cards

Fuel productivity with coffee perks.

5. DoorDash / Uber Eats Gift Cards

Food delivery for remote and busy employees.

6. Target Gift Cards

Versatile for everyday essentials.

7. Airbnb Gift Cards

Travel experiences and wellness retreats.

8. Apple Gift Cards

Apps, music, and hardware.

9. Google Play Gift Cards

Entertainment, e-learning, and productivity apps.

10. Walmart Gift Cards

Household essentials, electronics, and groceries.

 

 

How to Choose the Right Corporate Gift Card in 2025

Consider:

  • Audience: Are they employees, clients, or partners?
  • Location: Domestic or global recipients?
  • Occasion: Recognition, milestone, or holiday gifting?
  • Flexibility: Do you want a single-brand card or a multi-brand choice card?
💡 Pro tip: For diverse teams, the Toasty Choice Card eliminates guesswork and ensures everyone gets something they value.

 

 

Why Toasty Card Is the Best Corporate Gifting Platform in 2025

Advanced Tracking and Reporting

See who opened and redeemed their gift—resend unclaimed cards instantly at no extra cost.

Branding and Personalization Features

Add your logo, custom messages, and themed card designs for holidays, milestones, or company events.

Global Brand Selection

Send to 90+ countries with local and international brand options—ideal for remote-first or global companies.

 

 

Best Practices for Corporate Gift Card Programs in 2025

  1. Budget annually but reward regularly – Consistent recognition boosts morale
  2. Automate milestone rewardsBirthdays, work anniversaries, promotions
  3. Use personalized messages – A “thank you” feels better when it’s specific
  4. Mix individual and group rewards – Recognize teams and individuals alike
  5. Measure program impact – Use redemption data to refine your approach

 

 

Start Your 2025 Corporate Gift Card Program with Toasty Card Today!

Ready to modernize your corporate gifting?

With Toasty Card, you can send personalized, trackable, and fee-free corporate gift cards instantly—anywhere in the world.

Sign-Up   Book a Demo

 

 

FAQs

Are corporate gift cards tax-deductible?

In most cases, yes—but consult your tax advisor for specifics in your region.

Can I send gift cards to international employees?

Yes! With Toasty Card, you can send to over 90 countries instantly.

What’s the most popular corporate gift card in 2025?

The Toasty Choice Card is the top pick for flexibility and global reach.

How fast can I deliver corporate gift cards?

Digital delivery is instant—perfect for last-minute recognition.

Can I automate sending corporate gift cards?

Yes, Toasty Card allows you to schedule automated campaigns for milestones.

Are there fees for sending corporate gift cards?

Not with Toasty! There are zero sign-up, activation, or transaction fees.