Multi-brand gift cards have become a flexible and popular gifting choice, especially in corporate settings. These cards, sometimes called multi-use gift cards, let recipients choose from a curated selection of stores, restaurants, or experiences—and in some cases include prepaid options like Visa or Mastercard.
By removing the guesswork from gifting, they’re suited for virtually any occasion. This guide explores where to purchase them, from major retailers to specialized online platforms.
The primary advantage of a multi-brand gift card is the flexibility and power of choice it provides to the recipient. Rather than being restricted to one brand, they can shop at various stores, ensuring they get something they truly desire.
This provides greater personalization than single-brand cards, as it conveys that the giver wants the recipient to select their own perfect gift.
The convenience is also a significant factor for the giver, especially for corporate reward with diverse preferences. They are particularly effective in modern employee recognition programs, as today's workforce values personalized rewards.
According to Deloitte, employees who feel recognized are 63% more likely to stay at their jobs, highlighting the impact of thoughtful rewards [1].
There are several places to purchase multi-brand gift cards, with options ranging from dedicated digital platforms to large retail stores and specialized gift card websites.
The optimal choice depends on the specific requirements, whether it is for a single gift card or a large-scale corporate program.
Toasty is a leading, fee-free platform specifically designed for sending multi-brand gift cards with ease. The signature Toasty Choice Card allows the sender to determine the value while the recipient selects from a catalog of over 300 brands.
Key benefits of using Toasty include:
Truly Global: Send rewards to recipients in over 90 countries with automatic currency conversion.
Completely Free: There are no fees or subscriptions; users only pay for the value of the cards being sent.
Bulk Sending: Easily send bulk gift cards instantly with no fees by uploading a single spreadsheet.
Customization: Personalize the gift email with company branding and a unique message.
Many large, well-known retailers sell a variety of multi-brand gift cards both in-store and online. Target, for example, offers a selection of "choice gift cards" that cater to different categories like dining or shopping [2].
Amazon also provides numerous choice gift card options, often as printable or digital codes [3]. These retailers offer a convenient way to purchase a one-off gift while already shopping.
Some websites are dedicated entirely to the sale of various types of gift cards. Giftcards.com, for instance, offers multi-store cards that combine restaurants, movies, and retail into one convenient product.
Toasty provides the most streamlined process for sending digital gifts, which can be completed in three simple steps.
Create Your Free Account: Getting started is straightforward and requires no subscription fees. Users simply create an account and can pre-fund it to begin sending rewards.
Customize Your Gift: Select an amount, choose a design, and add a personal message. For corporate needs, you can create a Branded Gift Card by including a company logo and custom branding.
Send & Let Them Choose: The gift is delivered instantly via email. The recipient receives a link to a global catalog where they can choose from hundreds of brands, including flexible options like Visa Prepaid Cards.
This comparison can help determine the best purchasing option based on specific needs.
Toasty:
Best for businesses who require a fee-free, global, and highly customizable solution.
Ideal for bulk rewards, employee recognition, and automated gifting.
Offers full visibility and reporting through a user-friendly dashboard.
Major Retailers (e.g., Target, Staples):
Good for purchasing a physical card for a personal gift [4].
Convenient if you are already shopping in-store or online.
Limited customization and no features for bulk sending.
Specialized Gift Card Sites:
Provide a wide variety of card types and themes.
May include purchase or activation fees.
Corporate options might be available but may not be as streamlined or fee-free as Toasty.
Multi-brand gift cards are an ideal solution to ensure a gift is always wanted and appreciated. While there are many places to purchase them, Toasty provides a uniquely powerful, simple, and fee-free platform for corporate gifting.
Ready to make gift-giving simple? Get started with Toasty today
A multi-brand gift card is a prepaid card that can be used at a range of participating brands, including retail stores, restaurants, and entertainment options. Instead of being limited to one retailer, recipients can choose where to spend their balance across various popular brands.
You can purchase multi-brand gift cards through major retailers, grocery stores, and digital platforms such as Toasty, which specializes in bulk corporate gift cards. Online options often allow customization, instant delivery, and simple tracking for large-scale programs.
It depends on the provider. Most retailers only charge the card’s face value, while some may include small purchase or processing fees. Toasty, however, does not charge any platform or activation fees—you only pay the value of the cards purchased.
That varies based on the specific card and its issuing network. Some cards are region-specific and limited to participating merchants within one country, while others—international Mastercard gift cards—can be used globally. Always check the usage terms before distribution.
Yes. When ordering through platforms like Toasty, you can often include your company logo, branding, and a personalized message in the email delivery. This adds a thoughtful touch to corporate gifting and employee recognition programs.
Most digital multi-brand gift cards are delivered instantly via email. You only need the recipient’s email address, and delivery confirmation or resend options are typically available within your account dashboard.