Trends Shaping Corporate Gifting in 2025
Corporate gifting has evolved from a holiday formality into a strategic lever for growth. In 2025, companies are using personalized, digital-first gifting solutions to:
With 80% of businesses planning to increase their gifting budgets, the question isn’t if you should invest—it’s how to do it right.
The Psychological and Financial Benefits of Gifting
Gift-giving triggers reciprocity, increases loyalty, and leaves lasting emotional impressions. When done well, it leads to:
It’s more than a nice gesture—it’s a performance driver.
Celebrate work anniversaries, birthdays, and milestones. Personalized digital gift cards or experience-based rewards help employees feel valued and increase retention.
Gifts help cut through the noise. A timely DoorDash card after a successful quarterly business review or a Toasty Choice Card for holidays strengthens client trust and brand recall.
Use rewards to thank survey participants, reward referrals, or nudge leads through the funnel. Gifting improves engagement and helps differentiate your brand.
Fast, scalable, and appreciated. Cards like Visa, Amazon, and Toasty’s Choice Card let recipients choose what they really want—without hidden fees or logistics headaches.
When used sparingly, high-quality branded items like insulated bottles or custom apparel can reinforce identity and pride—especially for employees or long-time clients.
Think spa days, virtual cooking classes, or local adventures. These options are memorable, especially for high-tier recipients.
Let recipients donate to a cause of their choice. It’s a thoughtful option that aligns with purpose-driven branding.
Start with intent:
Are you driving retention? Acquisition? Employee engagement? Your KPIs might include redemption rates, NPS lift, or campaign conversion.
Tailor rewards based on audience: executives, mid-level employees, clients, prospects, or partners. Different personas = different gifting approaches.
Establish annual and campaign-specific budgets. Tier rewards by event importance or recipient seniority to manage spend while maximizing impact.
Decide which formats to offer: digital gift cards, physical items, donations, or experiences. Lean toward flexibility and choice when in doubt.
Look for tools that automate bulk delivery, track redemption, offer secure delivery, and recapture unused funds. Toasty excels at all of the above.
Use recipient names, custom messages, and branding templates to make each gift feel intentional. Generic gifts don’t stick—custom ones do.
Not all gifts need to be equal. Create budget tiers:
This ensures impact while staying within financial guardrails.
Your gifting platform should offer real-time data on who received, opened, and redeemed their reward. Toasty’s dashboard makes it easy to track usage and flag issues early.
Look beyond redemptions. Evaluate:
The true ROI of corporate gifting lies in how it moves the needle on your bigger business objectives.
A one-size-fits-all gift feels lazy. Leverage customization options to ensure every gift feels thoughtful—even at scale.
If you’re not monitoring deliveries, bouncebacks, or redemptions, you’re flying blind. Use a platform that tracks every step of the gifting journey.
Employee gifts may be considered taxable income in some regions. Ensure your gifting tool offers exportable reports for compliance—like Toasty does.
Manually tracking gifts via spreadsheets and emails doesn’t scale. Look for platforms with:
Your gift is an extension of your brand. Use templates that allow company logos, campaign messaging, and themed visuals for different seasons or events.
To protect data and your budget, choose platforms with encrypted delivery links, bounce tracking, and refund recovery. Toasty leads here with full end-to-end gifting security.
Automate cards to go out based on CRM activity—like when a deal closes or when a lead hits a scoring threshold.
Send rewards for customer referrals or when clients upgrade their subscriptions. Gifting adds delight and accelerates action.
Stand out in crowded inboxes. A timely, thoughtful gift card with a meeting invite can increase reply rates by 3–5x.
Toasty supports 90+ countries and currencies, making it easy to send localized rewards without friction.
Customize gifts for international holidays and cultural nuances. A Lunar New Year campaign in Asia? Toasty lets you theme your message accordingly.
Whether your recipients are in Canada, Europe, or India, Toasty handles language, compliance, and logistics—so you don’t have to.
A fast-growing fintech company uses Toasty to send a branded Welcome Pack and $25 Visa card to each new hire on Day 1, boosting new hire satisfaction by 40%.
A B2B agency sends Toasty Choice Cards every quarter to clients who complete NPS surveys. Their response rate rose from 22% to 68%.
A SaaS company distributed DoorDash cards during a virtual customer conference for lunch delivery—enhancing attendee experience and participation.
Curious about how Toasty can help your organization? Read more here.
In 2025, corporate gifting is no longer about holiday hampers or branded mugs. It’s a strategic, scalable way to build relationships, reward teams, and drive business outcomes.
With the right approach, and a smart platform like Toasty, you can make every gift count.
Sign up for free or book a demo today to start gifting at scale with ease.
It depends on the recipient and occasion. Common ranges are $25–$100, with higher tiers for executives or top customers.
Timeliness, personalization, and relevance. A well-timed digital gift card with a custom message often outshines a generic item.
Yes! Platforms like Toasty allow you to schedule gifts, trigger them from other tools, and automate follow-ups.
Track redemptions, engagement metrics, and campaign outcomes. Adjust your gifting strategy based on what drives results.
Digital gift cards like the Toasty Choice Card, meal delivery services, or experience vouchers that can be enjoyed from home.
Digital gifts are faster, easier to scale, and more flexible—especially for distributed teams.