In 2025, employee recognition and customer engagement programs have gone digital. Businesses aren’t mailing swag boxes or ordering dozens of single-brand gift cards anymore. Instead, they’re adopting multi-brand digital gift cards—flexible, instant, and globally usable.
The main reason? Choice.
While single-brand gift cards are hit-or-miss, multi-brand cards give employees and customers the freedom to redeem rewards at their favorite places—whether that’s a coffee shop, a fast food chain, or an online retailer.
For businesses, this means no more wasted rewards and higher ROI. And with solutions like Toasty Choice Card, organizations can scale rewards effortlessly while avoiding the pitfalls of fees, shipping delays, and limited options.
Single-brand gift cards still have their place, but they’re often limiting:
For a modern, global workforce, single-brand simply doesn’t cut it anymore.
A new hire in New York might want Starbucks. A remote engineer in London might prefer Pizza Hut. A customer in Toronto might choose Amazon. With a multi-brand card, one reward covers them all.
Because recipients choose their brand, satisfaction rates skyrocket. That leads to better engagement in employee recognition programs and higher participation in customer promotions.
Instead of juggling dozens of single-brand gift cards, businesses only manage one platform. This saves admin time and reduces errors.
Multi-brand cards can be redeemed internationally, making them a strong solution for distributed teams.
Every recipient finds something they want, ensuring that your investment is fully utilized.
When choosing a supplier, look for:
The Toasty Choice Card is the top multi-brand digital gift card for businesses in 2025. It allows recipients to choose from hundreds of brands—from McDonald’s and Starbucks to Amazon and Walmart—making it universally relevant.
A tech company with 2,000 employees across 6 countries switched from Amazon-only gift cards to the Toasty Choice Card for their recognition program. Result? Employee satisfaction with rewards increased 64%, and HR reduced admin time by half.
Read more case studies here.
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Feature
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Single-Brand Gift Card
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Multi-Brand Gift Card
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Choice
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Limited to one retailer
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Hundreds of options
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Relevance
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Risk of being unused
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Always relevant
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Scalability
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Harder to manage in bulk
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Easy with centralized platforms
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Fees
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May include activation/maintenance
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Fee-free with Toasty
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Global Usability
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Often region-locked
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Redeemable internationally
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ROI
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Lower (unused cards = wasted budget)
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Higher (all value used)
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👉 Winner: Multi-Brand Cards — especially the Toasty Choice Card.
In 2025, businesses need rewards that are flexible, scalable, and digital-first. Multi-brand gift cards deliver exactly that—relevance for recipients, simplicity for managers, and better ROI for the business.
The Toasty Choice Card leads the way with:
👉 If you’re ready to modernize your rewards program, the Toasty Choice Card is the best multi-brand digital gift card for business rewards in 2025.
No. In fact, they’re often more cost-effective since you avoid wasted rewards. Toasty Choice Card is also 100% fee-free.
Yes—Toasty supports global brands, making it perfect for international teams.
Through Toasty’s bulk platform: upload your list, customize the reward, and send instantly.
Yes. Visa/Mastercard often include activation fees, while Toasty Choice Card is fee-free and offers broader brand flexibility.
Tech, healthcare, finance, retail, education—any industry with diverse or global teams.